Help Define Owatonna’s Brand!
Community Members Invited to Participate in June 15 Creative Workshop
Since last year, City staff, the Owatonna Area Chamber of Commerce & Tourism and several local businesses have been working on a community-wide branding initiative. An authentic community brand is linked to the characteristics of its people, the region, the culture, the businesses and organizations as well as its history.
North Star Place Branding & Marketing kicked off the research phase of the branding initiative in January with a survey, focus groups and one-on-one interviews. Next, the community has an opportunity to see how the research findings translate into creative concepts that will create a foundation for the community-wide brand. Everyone in the community is invited to attend the Community Creative Workshop on June 15 from 6-7:30 pm at the Steele County History Center. North Star’s representatives will present highlights of the research.
Community members are encouraged to participate in this creative phase of developing Owatonna’s community-wide brand that tells Owatonna’s story in a compelling way for visitors, business owners and residents. Come to the workshop prepared to share what makes Owatonna authentic and distinct and why it’s a great place to live, work, shop, have fun, raise a family or conduct business.
To register for the workshop, please visit brandingowatonna.com. The community-wide branding project is a collaborative initiative being supported by the City of Owatonna, Owatonna Chamber of Commerce & Tourism, Owatonna Partners for Economic Development, Visit Owatonna, MainStreet Owatonna, Federated Insurance, Wenger Corporation, Fastenal, Daikin, Mayo Clinic Health System and Climate by Design.